How Does Internet Marketing Works?
Posted by Thomas | Posted in questions | Posted on 03-02-2010
Tags: Does, Internet, Marketing, Works
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With all the attention focused on the internet today, I think we sometimes overlook one simple fact – Marketing is Marketing. For the most part, Marketing is promoting a product, service, brand, or business. When promoting one of these elements live – we are promoting using either face to face communication, telephone, video or written communications. When marketing on the internet, we are still trying to get in front of customers – BUT – we have to work with different online elements…i.e. websites, search engines, local business directories and so forth. There have been volumes of books written on the different methods and techniques used for marketing on the internet.
Think of it this way. When marketing outside the internet, you have to understand the tools at your disposal i.e. phone, mail, tv, radio etc…and how to use those tools to get in front of customers. When Marketing on the internet, you have to understand the tools at your disposal i.e. website, search marketing techniques, social marketing websites (Twitter). Once you understand how to best use the tools – you are doing the same thing as regular marketing – trying to sell a product or service by getting in front of more customers.
Wikipedia usually has some good detailed explanations
Also check out the marketing article below on “A new approach to an old marketing idea – Knocking on Doors – 2010 style
Good Luck!
