SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. Let’s dwell a little deeper into some useful SEO and positioning tips to get your web pages indexed and ranking faster.

1. SEO and Positioning Tip 1 – Determine Your Objective

What is your objective in optimizing your website? Is it for maximum general traffic or targeted niche traffic? Once again, webmasters are unable to get this part clear. Many think that driving as much traffic as possible to their websites is the way to go. Unfortunately, this is a big pitfall. A web site may attract loads of traffic but yet don’t perform as well as another with little traffic but making more sales. Know what your objective is, to sell more products or to get more people to visit your website. If you are building an interest-based website or hobby website, perhaps getting maximum general traffic is the right solution for you.

2. SEO and Positioning Tip 2 – Plan Your Keywords Right

This is applicable for all websites that intend to tap into free organic traffic. By that, I mean SEO and positioning high in search engines for specific keywords. One clue for you before you compile your keyword list is to understand that search engines rank individual web pages, not websites. The systematic way to do it is to first look at your objective of SEO and positioning. If you are targeting a niche market, for example SEO tools, target the niche keyword SEO tools for your home page, and drill into this main keyword for related keywords such as SEO Elite, effective SEO tools, etc to target for each internal web page.

Don’t make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly hit at one main keyword.

3. SEO and Positioning Tip 3 – Simple Well-Thought On-page Optimization

Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This helps in indexing the internal pages fast.

4. SEO and Positioning Tip 4 – Effective Off-page Optimization Techniques

Building link popularity of a website is far more crucial than any other factors for SEO and positioning for top search engine ranking. But pay attention to who your link partners are. Trade links with websites in a similar niche, and high Google PR if possible. Links from authority websites such as educational or government websites, ie domain names with .edu or .gov extensions are valuable. Buying links from link partners is perfectly fine if you can verify the quality of the websites. Search engines nowadays can be quite demanding and look for quality more than quantity of links.

5. SEO and Positioning Tip 5 – Using Search Engine Optimization Tools

Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. These smart tools are designed to automate all manual tasks necessary to grab a top search engine ranking for a website fast. Almost every webmaster has one or two of these in their arsenal as they are big time and money savers.

Feel free to drop by at my blog to read more about search engine optimization tools and grab a free ebook worth more than $97 packed with detailed SEO tips and techniques to help your SEO efforts. This article may be freely reprinted or distributed in its entirety in any ezine, newsletter, blog or website. The author’s name, bio and website links must remain intact and be included with every reproduction.

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Using the right SEO software is one of the most important things you can do for your website’s success but finding it is not always easy. The products you hear the most about are often just the most advertised and not necessarily the best, or at least not the best to fit your particular needs.

For the most part, just about any product can help you in some way unless it’s a real piece of junk. So if you already have one and are not getting the results you want, try to spend a little more time with it and make it pay off. But if you are looking, read on. This article covers 3 that have helped thousands get the ranking they need. Even if one is not right for you, you can see what the top rated tools do.

But before we dive into the tools, let’s look at why we need them. In short; using SEO software is like buying time and expertise. A good product will save you a great deal of time and deliver the results of a search engine optimization expert. If you have a lot of free time to learn and perform manual SEO, you can save a hundred or so bucks and do it all without a tool. If you’d like to see faster results and focus your time in other areas, it’s probably worth the money to buy a good product. Of course with so many claiming to be the best, the hardest part is finding the one that will work for you.

Over the past nine years, as an SEO consultant, I’ve used over a dozen well known, and not so well known SEO tools. The results have varied from “Wow!” to “What a waste!” We’ll focus on the “Wows!” three types, one of which is likely to do what you need; 1.) Jumpstart (for maximum return with minimum cost), 2.) Site Owner’s Best Friend (to tackle major SEO tasks and more), and 3.) SEO Pro Pick (what SEO professionals use to get the best possible results in the least possible time.)

So here they are, arranged by cost starting with the least expensive…

1.) SEO Equalizer ($77)

Those new to SEO, looking for a jumpstart with SEO software have found a winner with SEO Equalizer (http://www.EqualizeSEO.com). It became popular as an SEO spy tool and soon caught on as a great link building program and keyword analyzer. It provides an easy ‘in’ for anyone wanting to take control of their Web placement destiny. It’s great for anyone who wants to minimize spending, boost ranking and does not mind waiting a little longer to see great results (as compared to the Pro Pick, SEO Elite below.)

Here’s what it does best:

A.) Finds your most competitive keywords and phrases

B.) Locates and analyses competitor sites

C.) Builds and helps maintain link partnerships

Quick to learn and easy to use, SEO Equalizer is also one of the best bargains at $77 for a full license.

2.) Traffic Travis ($99)

This is a one of those hidden gems you dream about finding. A great app that not a lot of people know about (probably because the name is not very descriptive.) With a price tag of about $100, Traffic Travis (http://www.TrafficTravisSEO.com) is powerful enough for professionals and easy to use for a website owner, new to search engine optimization, who just wants results with very little learning curve.

Traffic Travis is like the “Swiss Army Knife” of SEO software and has become known as the “Site Owner’s Best Friend.” Here’s some of what it does…

A.) Finds, sorts and organizes your most important keywords

B.) Shows your site’s (and competitors’) rankings on major search engines

C.) Completes full SEO page analysis for any Website, so you can see what the top ranked pages are doing right fro ‘on page optimization’ and how you can do even better.

D.) Helps build and manage backlinks (very important for Google.)

E.) Manages your Google AdWords campaign if you do PPC.

F.) And even builds online survey pages to quickly collect visitor feedback once they find your site.

It’s tough to do an “apples to apples” comparison of this one with either of the others. It wears a lot of hats that Website owners can benefit from. Like SEO Equalizer it has shown me slightly slower results than SEO Elite, but is a great value.

3.) SEO Elite

My first “Wow!” happened in 2005 with SEO Elite (http://www.SEOeliteWeb.com). This app was the first truly affordable piece of SEO software I came across that did all it promised. At $167 it’s about half the price of similar products but packs a lot more punch. It has three things that impress me almost as much as the results it gets…

A.) No annual fees (unlike some that charge $100 a year in “subscription” fees.)

B.) Free lifetime upgrades (I’m already on my 3rd version and it keeps getting better!)

C.) No Questions Asked, 8 Week Guarantee or full refund

That’s why I bought it. This is why I kept it…

Google results after the first four weeks:

# 1 Spots = 7

# 2 Spots = 11

# 3 Spots = 16

Links = 409 high quality inbound links obtained (extremely important to rank well on Google)

That was all in the first month and for just one site. In the three years since then I have received hundreds of additional top rankings spanning multiple sites.

Here are some of the things SEO Elite does very well…

A.) Let’s you check your site’s ranking for unlimited keywords on the major search engines

B.) Tracks any changes in rank and notifies you

C.) Finds the best possible link partners for your site, based on Google’s standards

D.) Shows which partners are still linking back to you

E.) Performs backlink searches on all major search engines

F.) Analyzes and compares special search commands on Google

G.) Finds exactly which websites your competitors are advertising on

H.) Helps you eliminate any penalized websites you link to

If you need great SEO software, can invest $167 and don’t mind spending a few hours mastering a new tool, SEO Elite is worth looking at. It’s the most widely used professional SEO software package for a reason.

Getting the right SEO software can be the best buying decision you ever make for your website. Enjoy!

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