Where Can I Find Out Data About Internet Advertising?
Posted by Thomas | Posted in questions | Posted on 26-09-2009
Tags: About, Advertising, Data, Find, Internet, Where
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Where can I find out data which reveals which companies are making the most from internet advertising. I’ve checked Alexa but this is more about rankings.
I’m doing a thesis about virtual community advertising and want to see what sites like Facebook and Myspace make compared to search engine marketing and portals.
I need references (so it’s no good just providing the figures – I need facts).
From internet world stats http://www.internetworldstats.com/blog.h…
About the IAB
Founded in 1996, the Interactive Advertising Bureau (www.iab.net) represents over 300 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the continuing growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB evaluates and recommends standards and practices, fields interactive effectiveness research, and educates marketers, agencies, and media companies, as well as the wider business community, about the value of interactive advertising.
The IAB has six core objectives:
Fend off adverse legislation and regulation
Coalesce around market-making measurement guidelines and creative standards
Create common ground with customers to reduce costly friction in the supply chain
Share best practices that foster industry-wide growth
Generate industry-wide research and thought leadership that solidifies Interactive as a mainstream medium
Create countervailing force to balance power of other media, marketing, and agency trade groups
Internet Advertising Bureau http://www.iab.net/ has data on online ad SPENDING, but NO DATA for specific companies’ online ad REVENUES, which is what you are looking for.
I have not seen any organization compile and research this data, or even make estimates on the top ad earnings of companies. The reason maybe is that both public and private companies are doing online advertising, and private companies such as Facebook may not be as willing to give out data
At least with ecommerce sales, Internet Retailer magazine compiles the top 500 ecommerce sites, but not in the area of online advertising.
It’s either you have to contact the companies directly and ask for this information; or do the estimations yourself; or change your thesis altogether due to difficulty or lack of any data
For $10 lifetime membership you could advertise to millions every single day. All you pay is $10 put in your advertisment and you’re off see your balance grow by the day.
Go to: http://www.webautotraffic.com/bestlist_new/index.php?e=ibraheemlambat@yahoo.co.uk
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I am afriad you will really struggle to find this sort of information… most of the companies you are looking at are private so will have absolutley no inclination to put information like this out in the public domain. Why would they?!
Try corporate pages of the various sites you are looking at, if appropriate they might give details in their investor relations pages.
Beyond that – I would imagine your University will have resources you can use. Can you get access to any analysts reports? Or even some Market analysis companies (Datamonitor, Mintel etc. although I don’t know if they cover internet advertising)….
As I say though, it may well be that the facts you seek are just not available – after all they are pretty commercially sensative for the companies involved!
If this provides the backbone to your thesis it might be worth reconsidering emphasis, particularly as you won’t be able to generate anything similar yourself.
I love it. Try these. Most are FREEhttp://www.swaggerspot.com – free newsletter and specifichttp://www.craigslist.com – most things are freehttp://www.rushfun.com – target a specific grouphttp://www.myspace.com – target over 200 million peoplehttp://r.yuwie.com/website – target over 300,000 peoplehttp://www.google.com – adwordshttp://www.youtube.com – make a video to promote
blogs like http://iraqiwarvote.blogspot.com – example of blogs
IAB – internet advertising board