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What Benefits Do Customers Derive From Internet Marketing?

Posted by Thomas | Posted in questions | Posted on 06-01-2010

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what benefits do customers derive from internet marketing

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Where to begin?
-Cheap additional sales
-Brand Development
-Administrative efficiency

Handy, no pushy salesman, price cuts, shop from home in PJs, don’t have to drive, do it anytime.

The greatest benefit to the consumer is convienence. From the comfort of their home they can evaluate and compare various companies goods and services without investing the time to travel from location to location. In addition the opportunity for feedback from real consumers is readily available via the internet, even through venues such as Yahoo Answers.

people say its cheaper but most sites make you pay p&p so it costs more for that than petrol or bus to the shops

I myself do not know much about Internet marketing, PPC and advertising, that is why I hired a marketing firm to help me with it. I used a company called “weSubmit.net” For over a year now they have helped my sales and website traffic increase god knows how much! They are great to work with and not that heavy on the pocket either… Check them out and let me know what you think, their website is: http://www.weSubmit.net

With 85% of Internet surfers using search engines/directories such as Google, Yahoo or MSN to find goods and services, it is very important to promote one’s website by first publishing one’s domain named website on these major search directories. In another way, Google, Yahoo or MSN provide a Yellow Pages kind of advertisement for every website according to a set of ranking protocols. And there’s where web designers and search engine optimizers play an critical role in marketing websites which in turn, display goods and services to be discovered [via search directories] by the rest of the world. The greater the appearance or presence that one’s website can generate on search directories, the greater number of customers will accordingly visitor one’s website.
As for the cost to market one’s website via the Internet and more particularly — search directories, will depend initially with the proper design of webpages and the proper placement of metatags which are: , <description> and <keywords>. Webpages can either be rather straightforward using only HTML text or be crafted totally as a graphic Flash configuration. Either way, care should be taken to complete the Properties entries for Title, Description and Keywords so that there is something that search robots can index. The more one is educated in crafting effective webpages along with metatag placement, the less will be spent to hire third-party consultants to assist you in this matter.<br /> To demonstrate how search engines/directories work, go to Yahoo.com and type in the following search query: “pizza downtown los angeles.” [Note: do not include the quotes (").] Again, this is a very generic query which means you want to order a “pizza” from “downtown” and in what city — “Los Angeles.” Sounds fairly simple and then hit Enter. In a moment or two, there will appear some 1.3 million search results and among the top Five rankings will be a business called “Pizza Next Door, etc.” The significance of this demonstration is to illustrate that most Interest shoppers will discover “Pizza Next Door,” forthright because of its high web presence and ranking within the Top Five. So these shoppers are more or less likely to patronize this pizza establishment and hopefully in the long term; validate the owner and his family as having a profitable Internet enterprise.<br /> Good luck!</keywords></description>

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