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I am trying to market my son’s skateboard business web site (http:///www.suddendeathskateboards.com), but don’t have a large budget. What are some good, inexpensive (or free!) ways to market your site without making the Internet Search Engine Gods mad at you?
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Since you already have the site up and running, you really do not need to spend much of anything except a little time working with the free resources. That is where the traffic will come from.
First, set-up a blog on that domain – usually built-in to your hosting tools (cPanel with Fantastico has 1 button installation of Worpress). Or add a Yahoo 360 or Blogspot blog and update them regularly. Make sure the blogs have links back to your main site.
Next, go straight to Squidoo and start a lens on skateboarding based on the most popular keywords. Make sure you add the “tags” or keywords based on the most popular keywords that are being searched for online. I would use the top ones that are focused on what your site can provide a solution for. Also add about 20 long tail keyword tags (3 word phrases, etc) based on your keyword search. Link this site back to your main site with anchor text hyperlinks (ex. “skateboarding accessories” hyperlinked back to your site). Update this Squidoo lens about twice weekly and if you know how, add an RSS feed from your blog to it. Over time, add other Lenses related to more specific skateboard topics.
Next, do free ads. Start with Craigslist (make sure you read the terms of service and rules). Then go to USFreeAds and do the same. It has a Premium version that gives you unlimited ads and autorenew, so you can set them up and never mess with it again.
Next, go to 3 social bookmarking sites and start bookmarking your Squidoo lens, your helpful blog posts, and your pages on your main site. Delicious, Digg, etc. Be sure to add a few bookmarks for some of your other favorite sites too so that it doesn’t look like you are just doing it for your own sake.
Stay focused and set aside 30-60 minutes per day updating 2 or 3 of these sites (Squidoo, blog, bookmarks, classifieds). Once you have the habit and you have the time, join some other social networking sites and hyperlink them with anchor text back to your Squidoo lens and blog posts.
Consistency is the key.
There are many different ways to market your website effectively but the most cost-effective one is by far search engine optimization.
The process of search engine optimization is simply the ability to take your website and turn it into a website that the search engines love.
Search engines will then be able to not only index the different pages contained within your website but they will also be able to rank them high up in the search engine results.
We have a huge database of SEO articles, proven small business marketing strategies at:http://affordable-search-engine-optimiza…
Happy reading!
Serge
SEO Consultanthttp://affordable-search-engine-optimiza…
Try posting a classified ad in http://www.ThemBid.com. It’s free.
Try the community sites: craigslist.com, myspace.com, friendster.com, yahoo groups, directmatches.com. Be sure to leave links to the skateboard site in every community you visit.
Also do a search on “free classified” and use some of those free classified sites. Get creative with your advertising verbiage to draw as many people as possible.
After an initial review of your son’s opening webpage, there appears to be a number of major SEO problems will result in your son’s website given a low ranking – spamdexing of keywords and a non-generic