Most small companies prefer to use the traditional methods to marketing a small business. The traditional methods of marketing such as radio, television, and print publication are still common, but can be very expensive. Business owners neglect the fact of how important marketing online is. Marketing a small business online can not only prove to be cost effective, but also can bring in the best return on investments.

First of all let’s dispel the myth that just because your business is a local brick and mortar store, that a website is not needed. This is such a big mistake that small business owners fail to realize. A recent surveyed found that 75% of all users do their research online prior to purchasing a product or services. Additionally, search engines like Google.com has taken over the local market also. Google.com is literally sucking up the Yellow Pages listings and adding them into their local search engine results. Therefore, Google is providing free marketing to a small business locally.

It is first important that the business has a clear idea of what market the small business wants to target. What a business needs to do is first gather several keyword phrases they want to achieve top rankings for. For instance, if your business is in accounting industry then you should target keywords like:

• Accountants
• CPA
• Tax Returns

Then right after the keywords just put “in Your city, State”. Sprinkling these keyword phrases throughout your website such as in the title, meta description, and the body of the website. This can dramatically improve your local search engine results. This simple additional or change can bring large amounts of visitors to your website. What is great is that you are giving exactly what the user is searching for.

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